Analysis For A Magazine Named 'Ideal Home'

Title: Ideal Home     Price: £3.60

Frequency of the magazine: monthly magazine

Pictures? The central image is a picture of someone’s living room inside their home; it links in with the title ‘ideal home’ as the main image is someone’s home. It also includes lots of other homely objects in the picture. The front cover design also is very appealing and professional looking which will make the reader want to buy the magazine and see what items are inside in which they can then go and buy and have their ‘ideal home’. Like the magazine is suggesting. It also includes thumb nail pictures along the right hand side which are sneak previews of what is actually inside, however it is suggesting that there are bigger and better thing inside the magazine.

Freebies? If you actually buy the magazine inside you will find smaller magazines that ‘ideal home’ are obviously promoting other companies as there are booklets to have a small look at what they have to offer inside.

Target audience: I think the target audience for this magazine would be more for a female (30 plus) magazine as they are usually the ones who are buying and deciding what to put in their home, however it may be read by couples who are looking to move into a house together. So they could be deciding together what to buy and what they want. The cover automatically appeals to this target audience as the front cover is someone’s home and most of them would have their own home, so it would be nice for them to have a look at what is the latest trends to have and then purchase them.

Sell lines- ‘fresh ideas for updating every room’ ‘new season looks you’ll love it’ – these stand out as the main sell lines as they draw the reader in to wanting to buy the magazine and see all these ‘fresh’ ideas.

Inside the magazine: It says ‘go with your heart’ this suggests that you will love the magazine and will want to buy a lot of items in the magazine as heart has a connotation of love which links into the masthead ‘ideal home’ and also the cover lines ‘new season’

In the magazine all the topics are covered that would be an ‘ideal home’ so it would be great if you were moving house and you weren’t sure what you wanted to be in your home you can just read the ideal home book and see what you think.

There are a lot of smaller magazines in the ‘ideal home’ magazine that is promoting their business that are having sales and how cheap they are etc.

Each different article goes into different amount of depth but they all use cover lines in the articles and also they use a lot of persuasive language in the article to try and make the reader buy the product and have this image of an ‘ideal home’ which would be amazing to live in as you would have the latest trends.

Even though the magazine is £3.60 which may seem like quite a lot of money it does cover a lot of information that is really useful and helpful. They also have a website if anyone wants to look for even more products.