Media Instituions

Media Institutions:

IPC Media: IPC Media which stands for international Publishing Corporation is one of the biggest leading magazine and digital publishing institutions in the UK which sells over 350 million copies each year. It is owned by Time Inc and It was founded it 1968 and its main headquarters are located in London.

The Bauer Media Group is Europe’s largest privately owned publishing group. The group also offers 300 magazines in 15 countries meaning it is pretty well known all around the world. It also have its own website online and advertises through tv and radio stations. One of the institutions that is part of the media group is Bauer Media which joined the organisation in 2008. The group also employees around 6400 people. The Bauer Media Group is also a large-European media company which its main headquarters are located in Germany, Hamburg. The group was founded In 1875 and in 2013 it made an approximate revenue of 2,4 billion euros.

The institution in which I would want my magazine to be sold at is the Bauer Media Group, I have decided to use this group as it is one of the most well-known institutions all around the world meaning it would already have very loyal customers who buy the magazines that they produce and sell to the public audience. It would also help me in the future when designing my magazines about what works well and what wouldn’t work well and due to the fact that they produce magazines to around 15 countries this will mean that in the future if my magazine were to be successful then I could start realising magazines in countries other than the UK. The Bauer Media Group also advertises their magazines through different social media groups but also other technologies such as tv and radio stations. I believe that if they were to agree in being the distribution organisation then my magazine could be a huge hit and have huge potential. It would also allow my magazine to attract a lot of readers that follow the Bauer Media Group Magazines.